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Coca Cola, Milan EXPO

Milan, Italy

Pavegen partnered with Coca-Cola to create a fun activation that supported the theme ‘Feeding the Planet, Energy for Life,’ as part of the Coca-Cola exhibition at the 2015 Expo Milano.

The installation harvested the energy of over 20 million visitors. The six-month experiential event showcased that innovative energy technologies like Pavegen provide an interactive way to communicate positive brand messaging through sustainability initiatives.