ERS Congress, Paris

Paris, France

We worked with leading experiential agency Catherine Turner to engage senior healthcare professionals at ERS Congress 2018, Paris, the largest respiratory system conference in the world. The Pavegen installation provided a physical, interactive way to underline the benefits of regular exercise for the lungs. Participants were challenged to create enough energy to trigger an action-shot selfie via a photo-pod. With high engagement from the visitors to ERS, the event highlighted that even the most specialist of audiences connect powerfully to Pavegen tech.