Formula E, London

Interactive Racing

Pavegen partnered with Formula E to install 24 tiles at the finale of the racing season in London’s Battersea Park. Pavegen were challenged to create an interactive racing experience that was fun for all ages. Around 60,000 attendees were on hand for the event.

The activation engaged enthusiastic race-goers to speed virtual race cars around the track, by jumping on the tiles as quickly as possible. The event helped educate the general public about alternative green energy solutions, whilst creating a fun, engaging activation.