side-area-logo

Oxford Street, London

LONDON

We transformed a neglected side street into a smart and sustainable shopping destination in the heart of the West End, London’s premier retail location. Visitors’ footfall powered lights, bird sounds and an energy data feed to help the client understand footfall in the street. Bluetooth Low-Power beacons rewarded users for their interactions via branded apps.

200,00

Visitors a day to the area

20

Square metres, Bluetooth enabled

NO.1

Retail location in Europe