Pavegen installed 176 tiles along the Champs-Élysées on the final stretch of the race. Marathon runners competed against each other on the final sprint to generate the most energy. The energy created was displayed on a large screen and powered LED signage beside the race in real time.
Schneider Paris Marathon
The race accumulated over 40,000 footsteps. The event received worldwide coverage in news outlets including The Guardian, Bloomberg and the National Observer.