Bringing to life Siemens’ energy story at the Great Exhibition of the North
We collaborated with Siemens to increase engagement with its energy generation and storage capabilities at the celebrated Great Exhibition of the North. Our task was to devise a creative way to engage and educate visitors to Intu, Eldon Square, a bustling shopping centre in the centre of Newcastle and St James’ Park – home to Newcastle United Football Club.
Our response was the ‘Ingenious Energy Challenge’, an interactive game that allowed visitors exactly seven seconds to generate energy on a Pavegen walkway as creatively as possible. Over the course of the event, participants skipped, walked, danced and hopped on our tech, enjoying converting their kinetic energy to electricity. The power was used to trigger a photo-pod which captured the participants’ ingenious movements as a video gif and sent this to users’ email addresses for sharing on social platforms.