Sunglass Hut commissioned Pavegen to improve consumer experiences and generate awareness of the Sunglass Hut #electrifysummer coast-to-coast experiential events.
Sunglass Hut, USA
The energy generated from users illuminated LED lighting embedded within the neon dance-floor and sunshine structure to physically engage visitors with the brand.
Our install toured the USA, electrifying the summer with the hottest parties in Los Angeles, Chicago, Miami and New York. The official NYC press event was successful with appearances from celebrities supporting the campaign, including Georgia May Jagger and Chanel Iman.