We brought to life the energy saving properties of the Uniqlo ‘Heattech’ range, via a simple but highly engaging physical game. Players were invited to mimic a step-sequence to earn free Heattech merchandise in Uniqlo’s flagship London & Paris stores.
Uniqlo Heattech, London & Paris
London & Paris
The race accumulated over 40,000 footsteps. The event received worldwide coverage in news outlets including The Guardian, Bloomberg and the National Observer.